Thisthat2014 Choosing Hat

Search Engine Optimizers (SEO) can wear a variety of "hats". The colour of the single hat depends upon the SEO philosophy and the techniques, we usually talk about:

Black Hat SEO
White Hat SEO
Gray Hat SEO



Black Hat SEO

which are designed to trick the various search engines into offering low-quality or irrelevant serp's.

Once the visitor has arrived to the web site, who owns the website will most likely use some type of cloaking or redirect showing visitors a web page of the merchandise, this is the really goal of the Black Hat SEO technique.

Black Hat SEO are all about getting fast results. but when the search engines catch-on, the website will very often crash or get banned.

because it is very risky SEO business, and it can especially damaging, when it is used on a website, that you have invested heavily resources in.

White Hat SEO

White Hat SEO focus on building quality content first and SEO second. White Hat SEO may use technology and automation to build their websites too, but they use it to accomplish different goals. They write content for people, not search engines. White Hat SEO tend to rely more on their content and marketing skills to achieve a top ranking, rather than automated programs.

White Hat SEO understand that good search engine rankings takes time and don't try to rush results. Because their content is considered valuable.



Gray Hat SEO

A lot of SEO fall into the Gray Hat category, and there are various shades of gray. Gray Hat SEO is focused on risk versus reward. Some Gray Hat techniques may be frowned by the various search engines, but aren't against their rules necessarily, while other techniques may be more risky and really should be utilized only after consideration.

What SEO hat in the event you wear ?

because these strategies are short-lived and can almost allow you to get banned in the various search engines always.

Everybody should make an effort to be considered a white hat focus and SEO on writing quality content. However it could make sense for you personally occasionally to utilize Gray Hat SEO tactics to get a competitive advantage. that you gauge the reward and threat of each strategy, and determine on your own, if a few of these Gray Hat SEO strategies is practical for the websites.

But it is essential that you won't ever take too big a risk with your most valuable websites, and here it is much more valuable, that you make a more secure and long term SEO strategy for these websites.