Search Engine Optimizers (SEO) can wear a variety of "hats". The colour
of the single hat depends upon the SEO philosophy and the techniques, we usually
talk about:
Black Hat SEO
White Hat SEO
Gray Hat
SEO
Black Hat SEO
which are designed to trick the various
search engines into offering low-quality or irrelevant serp's.
Once the
visitor has arrived to the web site, who owns the website will most likely use
some type of cloaking or redirect showing visitors a web page of the
merchandise, this is the really goal of the Black Hat SEO
technique.
Black Hat SEO are all about getting fast results. but when the
search engines catch-on, the website will very often crash or get
banned.
because it is very risky SEO business, and it can especially
damaging, when it is used on a website, that you have invested heavily resources
in.
White Hat SEO
White Hat SEO focus on building quality content
first and SEO second. White Hat SEO may use technology and automation to build
their websites too, but they use it to accomplish different goals. They write
content for people, not search engines. White Hat SEO tend to rely more on their
content and marketing skills to achieve a top ranking, rather than automated
programs.
White Hat SEO understand that good search engine rankings takes
time and don't try to rush results. Because their content is considered
valuable.
Gray Hat SEO
A lot of SEO fall into the Gray
Hat category, and there are various shades of gray. Gray Hat SEO is focused on
risk versus reward. Some Gray Hat techniques may be frowned by the various
search engines, but aren't against their rules necessarily, while other
techniques may be more risky and really should be utilized only after
consideration.
What SEO hat in the event you wear ?
because these
strategies are short-lived and can almost allow you to get banned in the various
search engines always.
Everybody should make an effort to be considered a
white hat focus and SEO on writing quality content. However it could make sense
for you personally occasionally to utilize Gray Hat SEO tactics to get a
competitive advantage. that you gauge the reward and threat of each strategy,
and determine on your own, if a few of these Gray Hat SEO strategies is
practical for the websites.
But it is essential that you won't ever take
too big a risk with your most valuable websites, and here it is much more
valuable, that you make a more secure and long term SEO strategy for these
websites.